By Niamh Duffy -

Various organisations participate in Deaf Awareness Week, a unique campaign that promotes the work they are doing. Organisations collaborate and work together to highlight the positive outcomes of being deaf aware and how involvement and highlighting these issues can continue to improve the understanding of deafness. The theme for the week ‘Connect and Communicate’ is especially promoting the different communication methods that can be used on a daily basis to improve people’s lives.

Action on Hearing Loss

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Action on Hearing Loss is urging people to abandon any stereotypes they might have about the 11 million people living with hearing loss in the UK and help bridge the communication gap for Deaf Awareness Week. According to the charity, more than 900,000 people in the UK are severely deaf; 24,000 use sign language as their main language; and due to our ageing population by 2035 it is estimated that 15.6 million people will have some form of hearing loss. During this week, May 15 to 21, the charity is asking people to help stop the prejudice that many of those with hearing loss still experience when out and about, in the workplace and meeting new people.

Senior audiologist at Action on Hearing Loss, Gemma Twitchen, said: “Hearing Loss affects people of all ages and can be caused by a number of factors, including exposure to loud noises, virus or disease, aging and it can be inherited. 

“Small changes in our lives can make a big impact on people with hearing loss, so let this be the week you forget all the stereotypes you’ve heard and just make some new friends.”


 Here are some useful tips from Action on Hearing Loss you can use:


  • Even if someone is wearing hearing aids it doesn't mean they can hear you perfectly. Ask if they need to lipread.

  • Speak clearly but not too slowly, and don't exaggerate your lip movements – this can make it harder to lipread.

  • Don't shout. It can be uncomfortable for hearing aid users and it looks aggressive.

  • If someone doesn't understand what you've said, don't keep repeating it. Try saying it in a different way instead.

  • Check that the person you're talking to is following you during the conversation. Use plain language and don't waffle. Avoid jargon and unfamiliar abbreviations.

  • To make it easy to lipread, don’t cover your mouth with your hands or clothing.

  • If you’re going on a date at a restaurant, find a suitable place to talk, with good lighting and away from loud speakers and distractions.

  • Get the listener's attention before you start speaking, maybe by waving or tapping them on the arm.

  • Use natural facial expressions and gestures.

  • Make sure you have face-to-face contact with the person you are talking to.

  • If someone is working with a BSL interpreter, always remember to talk directly to the person you are communicating with, not the interpreter.

  • If you're talking to a group that includes deaf and hearing people, don't just focus on the hearing people.



For more information about Deaf Awareness Week visit www.actiononhearingloss.org.uk/DAW and use #DeafAwarenessWeek on Twitter.


UK Council on Deafness

The principal aim of UK Council on Deafness is to promote the work of the member organisations and therefore the publicity opportunities created by the awareness week are directed towards member organisations, through various campaigns across social media.  

This year, they are looking at how small changes can have a big impact on people who are deaf or have hearing loss, in those areas of everyday life that matter to us all such as friends and family, the workplace, socialising, accessing services and general communication. 

"Our goal is a truly deaf-aware society. The more that people understand about the small changes that can have a big impact every day on people who are deaf or have hearing loss, the closer we get to achieving that.

So please share your advice and stories on our social media based on your personal experiences of the friends and family, colleagues and bosses, waiting and bar staff, shop assistants and others who already understand that small changes have a big impact.

Join our #SIGNSELFIE campaign for Deaf Awareness Week: 15th – 21st May 2017.

It’s very easy to take part:

1. Sign the first letter of your name

2. Take a photo

3. Post it on social media (Twitter and/or Facebook) and include “Text SIGN17 £2 to 70070 to donate £2 to SignHealth

4. Use #signselfie and tag @SignHealth so we can see your photos!

Deaf Awareness Week is an opportunity to raise awareness that over 11 million people in the UK (1 in 6) are deaf or have a hearing loss"

(Here at Limitless we especially liked this campaign so keep an eye out for our #SIGNSELFIE)


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